We believe that great research is built through
Understanding the foundations of research
Exploring ways to do the basics better
Innovating new techniques and methods to meet unique needs
Pearl examines every aspect of the research process for opportunities to maximize impact, creating for each client a fully customized approach that is designed specifically to meet their needs.
The process begins with knowing where to look, without the right respondents you can never find the right answers.
One of the greatest challenges in research today is locating your target in the vast sea of respondents. Pearl can help you not only identify the most relevant groups, but also knows what it takes to motivate them to participate, a critical step toward ensuring the success of any research project.
Finding the Right Respondent
Pearl thinks beyond facility databases to find your target respondent where they live, work, and play. Finding ways to reach fresh, engaged, and interested people where and how they want to be reached is central to how we do business.
The next step is knowing how to get the answers you need. We all know that any question can be asked a number of ways. Having the skills and experience necessary to understand the nuances of context and phrasing makes all the difference in what answers you will receive.
Completely Custom Design
Pearl offers full service marketing research consulting. We understand that every project is important to your business and pearls come in all shapes and sizes. At Pearl, every business question is approached with a unique and tailored research plan.
In the end, great research isn’t complete until it can be applied to the business. Pearl wants all its research to come alive for those who did not participate and to stay relevant for months or even years to come. For this reason at Pearl, the reporting of research is treated with the same, if not more, importance as its implementation.
Pearl believes that research isn’t complete until it is internalized by the team that requested it. It is essential to not only find the answers and insights, but also to be able to string together these pearls in a way that makes business sense. Pearl delivers research analysis that is actionable as well as informational, communicating a true understanding of your business needs.